IDENTITY
CI / BI
Our company name in English is Origin Earth, and ORIGIN:EARTH is used separately as the brand's visual expression.
DESIGN LANGUAGE
Keep the texture of the material, keep the form simple
Refined but never exaggerated, we aim to be chosen first for the design and feel of the product itself rather than for being eco-friendly.
- Company name in English
- Origin Earth
- Brand expression
- ORIGIN:EARTH
- Name in Korean
- 오리진 어스
- Material line
- O:E MATERIAL
COLOR
Colors
ATTITUDE
Attitude
Raw natural materials 原物
The potential that remains in a material's first state
Connection :
A structure that links the Earth, human hands and everyday life
Craftsmanship
Proving ourselves through how things are made, not where the materials came from
Everyday life
Things that are held and used every day, not just put on display
Simplicity
A way of speaking that neither exaggerates nor leads with good intentions